Narrative \ Your instinct. Backed by AI.
Creative Director [positioning] [competitive strategy] [brand guidelines] [website] [campaigns] [art direction] [copywriting]
Narrative makes AI-assisted workflow tools for professional photographers. It’s a category with a trust problem — research showed significant resistance from photographers to using AI for creative work. The territory I took was credibility: tools for photographers, made by photographers. The position: the AI clears the path, the photographer makes the call. Where competitors fill space with slick stock imagery and before and after sliders, Narrative curates like a photography magazine — images chosen for connection and feeling over polish. Every photo sourced from Narrative’s community of users.